Under the push of the mobile internet tide, smartphone technology revolutionized consumer behavior patterns, thereby completely overturning the competitive landscape of the market. This change has given rise to a new commercial entity—the super platform. In the current environment where the cost of acquiring customers via apps ranges from 120 to 200 yuan, the expense required to attract one hundred million users amounts to an astronomical figure, which also indirectly explains why these super platforms have become exceptionally valuable.
When discussing the core reason Meituan stands out among many competitors, one cannot ignore its decision-making and execution in the delivery field. Although delivery is not innovative by Meituan standards, its decisive and excellent execution allowed it to prevail in this battle. Having learned from Baidu’s strong execution, Meituan has performed even better. It is understood from Meituan founder Wang Xing’s speeches that the company’s execution and deep thinking are very powerful, making its food delivery service a core competitive strength.
Ultimately, Meituan’s ability to become a leader in the industry lies not only in its sincerity towards users but also its success in finding the essence of the business model—the “three high, three low” principle. That is, a perfect combination of high-quality service, high-efficiency operations, high-tech support, and low average order value, low operational costs, and low gross margins. Such a business model not only won Meituan a vast user base but also established an almost insurmountable competitive barrier.